I vaguely seem to remember a wise frog who once said… “It’s not easy being green.”
In this day and age with the advancements of technology though, it is becoming easier to become green to a certain extent, and although (unless you live in a DIY yurt in the hills with no electricity and running water and eat only what you grow and kill) it is almost impossible to be from a business standpoint 100% green. But, there is nothing wrong with trying to achieve it by going as green as you can. After all, natural resources won’t last indefinitely at the rate we use them, so now is as good a time as any to start down a greener path.
Both in our homes and our offices we have all done things like lower the thermostat to save on power, use CFL or LED lighting, cut back on the things we throw away and recycle, but for us here at TBA we believe as an alternative news source we aren’t doing enough.
Currently to print the TBA we use an estimated 10-15 tons of paper product a year. While some of it is partially recycled paper products, it still adds up to a lot of waste. The average lifespan of any newspaper (Except for those people who collect and fill their attics with them) is about 90 days. So eventually most printed newspapers/magazines wind up in the trash, and while some are recycled, there not nearly enough being recycled.
So on to the news…
We are proud to announce TBA 2.0: The Next Generation! With TBA’s new evolution we will be able to ditch the paper and go purely digital. Now I know some of you really enjoy having a physical paper to read, but realistically in this day and age more people use a digital device or website for their news and information. Some of you probably saw this coming, after all we are an ‘alternative’ magazine so it is the next logical move for us. In the long run we think this will broaden what we cover, how we cover it, and be able to bring you a lot more content at will. And not just monthly, but daily as well.
For our readers… TBA since its inception has brought you the ‘alternate news’, in other words, the news and stories the local newspapers either don’t want to cover or just don’t have the time to cover. We have done pretty good so far covering things to do, places to go, bands to check out etc., but there is so much that gets submitted to us each month that we just don’t have the room to publish or that gets sent to us too late to publish, so sadly it never makes it into the magazine. Now by being digital if we have too many stories to run in a particular month we can just add them in, if we get things in too late for the monthly issue we simply add it to the new app enabled website and you get a notification (if you are subscribed). These are just some of the things being beta tested right now. This particular edition will be online and available to test out on the new website around the 20th of December. For now we are looking at the digital magazine being available on the 5th of each month and on the website by the 10th, although we may get them up at the same time shortly.
So how much is this digital subscription going to cost? Nothing! In keeping with TBA’s roots the digital version will still be free to everyone. Only now it will be available anytime, and anywhere you have an Internet connection.
In addition a few of you noticed and sent us a few inquisitive and some stern emails when we changed the name from TBA-The Bannock Alternative to TBA-The Basic Alternative. The idea at the time was since we expanded our coverage to all of eastern Idaho and some of northern Utah we did not want everyone thinking we were only available in Bannock County even though it’s our home. As a result of making the move to digital, we will be able to cover even more and expand our coverage and have readers and information about events all over the Pacific Northwest and beyond.
For our advertisers… This will open a whole new wealth of possibilities in your advertising. From basic static ads visible to everyone who subscribes to us or reads our online site, to complete interactive ads that can link into your social media, websites, even your online stores. As we progress with our digital services, there is almost no limit to what we can do to engage your potential customers and make your brand viable not just in Idaho and Utah, but globally.
If you are currently under contract with us for advertising, just talk to your sales rep about the new offerings and prices (rate cards will be available around the 15th to 20th of Dec) and we can help you migrate to what will help you get the best exposure for the best rate to maximize your advertising budget.
For everyone… So when does all this start? Right now! This issue of TBA will be available online around the 15th of December under our new web domain at www.tbanews.us
Our first digital issue will be the January 2015 issue which should come out around the 5th of January. Now with that being said there may be a slight delay due to Apple and Google needing to review the code before it can go live on the app stores, but we will keep you posted on the website and our Facebook page. We are trying to release TBA on both iOS and Android at the same time, but that too depends on Apple and Google. By mid second quarter we intend to make TBA available on the Kindle Fire and Nook platforms as well. Again the subscriptions on your tablet or phone device will be free, and subscribers will get the monthly issues before they go up on the website, so to stay up to date with each issue make sure to download the apps for your specific device.
We hope this introduction to our new platform has some of you, if not all of you, both readers and advertises excited with the possibilities of what we will be able to bring to you.
Also we hope all of you stick with us, spread the word, and help us grow into a nationally globally recognized alternative magazine that everyone can enjoy.
Welcome to TBA: The Next Generation!