Apple CEO Tim Cook and staff really brought out the ‘wow’ today at WWDC 2013. Whether or not you are a fan of Apple, they do seem to always be in front when creating new products and services. Today was a big step forward in terms of innovation with numerous things being released publicly. At the conference, Apple revealed iOS 7, OSX Mavericks, iTunes Radio, a New Mac Pro, iWork for iCloud, an Updated Macbook Air, and more!
The conference started with business as usual as Tim Cook took the stage and went over all the new Apple Stores that have opened up this last year, including showing a video of the one that opened in Berlin. After which, he went over the usual statistics about market share and revenues stating that the App Store is going to celebrate its fifth birthday next month. According to Mr. Cook’s presentation, customers have now downloaded 50 billion apps from the Apple iTunes store. The company now has 900,000 apps in the store, 375,000 apps that have been designed for iPads, and 575 million accounts. “We have now paid developers $10 billion,” through the App Store, Mr. Cook says. “That’s three times more than all other platforms, combined,” he adds, while showing a graph of iOS versus Android.
The first real big update announced was brought to us by Craig Federighi, Apple’s senior vice president for software. This was the new OS X dubbed Mavericks. Prior to actually explaining and releasing the name he joked around about Apple running out of cats to name its OS after, and suggested Mac OS X Sea Lion, then laughed about it, after which he went into discussion about some of the new features.
OS X Mavericks is going to introduce ‘Finder Tabs’, ‘Tags’, ‘iCloud Keychain’ and some new advanced technologies for you laptop users to maximize efficiency and battery life. In addition there will be a new enhanced version of ‘Safari’, Apple’s Web Browser, as well as improvements to ‘Calendar’ and the Notifications’ apps. Also, ‘iBooks’ and ‘Maps’ will finally be available on your Mac and will sync across all your devices through iCloud. The really big improvement however was the new support for multiple displays. Yes, Macs already support more than one display, but the new features allow you to have more than one fullscreen app running at the same time on different displays. This will be a great feature for the professional market, or those who multitask themselves to death.
Phil Schiller, Apple’s senior vice president for marketing, gave us the scoop on the new Macbook Air, and while there were some great improvements to the Macbook Air, the real treat was when he went over the details for what everyone in attendance was waiting for, the announcement of the new Mac Pro.
The 11-inch MacBook Air will have nine hours of battery life; the 13-inch will have 12 hours of battery life. Prices for the new MacBook Airs: 11-inch with 128 gigabytes is $999, the 13-inch starts at $1,100.
There is also a new Airport Extreme base station that comes with a wider range, and it comes with a built-in two- or three-terabyte hard drive.
Pricing for the Mac Pro was not given today, but you can expect it to a bit pricey. Although for the raw power it seems like it will provide, like previous Mac Pros, it should be worth the cost.
iOS7 was also announced today. Apple has essentially rebuilt iOS from the ground up, giving it a whole new look and a ton of new features.
All in all Apple outdid themselves again this year at WWDC and has given us a lot to look forward to the rest of this year.