POCATELLO, ID – Adrienne King, most recently director of relations and communications at West Virginia University Institute of Technology, has been named director of the Idaho State University Office of Marketing and Communications.
“We look forward to Adrienne’s oversight of our Office of Marketing and Communications,” said Kent Tingey, ISU vice president for advancement. “Her energy, educational background, knowledge and experience in branding, strategic planning and marketing will provide great strength to Idaho State University and its efforts in marketing and communications. We welcome Adrienne, and her husband, Brad, to our community.”
She will begin work at ISU on Feb. 18.
King, hired after a national search, replaces interim director Andrew Taylor, who filled in after former director Mark Levine retired from ISU in June 2013.
“Idaho State University is a distinguished university with an exceptional story to tell. I’m excited to be joining an incredibly talented marketing and communications team in sharing the wonderful things happening at ISU,” explained King. “It’s great to be a Bengal.”
As director of relations and communications at WVU Tech located in Montgomery, W.Va., King led an award-winning creative team responsible for the institution’s advertising, marketing, public relations, social media, and website efforts. She was the managing editor of all of the university’s publications and recruitment materials. She also oversaw the university’s growing alumni relations program.
Prior to working at WVU Tech, King was director of marketing for the University of Charleston in Charleston, W.Va.
King earned her Doctor of Education in educational leadership in higher education administration from West Virginia University. Her doctoral dissertation was titled “Integrated marketing communications variables that influence return on investment in higher education: Chief Marketing Officers’ perceptions.”
She earned a Master of Science degree in integrated marketing communications from WVU and a bachelor’s degree in advertising/public relations and graphic design from Marietta College in Marietta, Ohio.